
Over the past few years one of my major problems with project development has been getting appropriate feedback on which to judge the effectiveness of change. Naturally, this has made me a huge fan of integrating automated metrics into the development process at a very low level, and nowhere more than in my own game development.
Recently I’ve had the opportunity to hit some frustrations with some of the analytics packages commonly used by indie game developers, such as Google Analytics (good event tracking, patchy game library support, massive reporting lag), MixPanel (excellent real-time updates, based around funnel analysis for sales / conversion tracking), and Lumos (nice debug event tracking, immature reporting tools, Unity-specific).
Enter brief.io, my latest project. The goal is to provide platform-agnostic deep analytics with custom reporting functions — in real time — for game and app developers. I’m currently accepting applications for a closed beta period to test library integration for Flash, Unity, and HTML/Javascript, and hope to be rolling out the first deployment in the next couple of weeks.
If you’re interested, head on over and sign up for the beta, or drop me a line in the comments below!